Redstage Launches SocialGivr.com, a Social Media Experiment for Charity
Redstage’s SocialGivr.com asks the question, will more people donate to charity when they see that their friends do?
HOBOKEN, NJ March 22, 2010 – RedStage Networks today launches SocialGivr.com. SocialGivr allows people to easily donate to various charities through the popular Twitter website. When a user donates, SocialGivr will log into that user’s twitter account and send a tweet about the good deed to their friends. The question at hand is: will this public display of giving cause the giving to spread virally? Can SocialGivr help make massive progress for causes like Haiti relief?
Here’s how SocialGivr works: 1. Head to socialgivr.com. 2. Fill in your pledge amount and click the “Donate” button. 3. Allow SocialGivr access to your twitter account. 4. Check your Twitter Direct Messages to complete your donation. SocialGivr will automatically tweet your donation to all of your followers with a link for them to donate as well. SocialGivr even automatically keeps track of the total amount of money pledged through the system.
Anthony Latona, COO at Redstage, explains, “the coolest thing about SocialGivr is that it’s all public. Most people seem to think that anonymous donating is the way to go, but we think that human nature is to brag about a good deed. We think that donating publicly and socially will help bring real dollars to charities that are doing great things.”