We love online marketing because we love math. We also love instant feedback, and that’s where an online marketing campaign really shines.
No matter what your website’s goal is, online marketing is about two things:
1. Attracting new traffic to your website and
2. Converting that traffic into buyers.
Our expert-driven services help you do just that and dramatically increase the profitability of your website… Here’s an intro to what we do.
Explore…
Search Engine Optimization (SEO) Campaigns
Paid Search (PPC) Campaigns
Marketing Coaching Program
Want to drastically increase the traffic to your website? Our SEO strategy is based on building a network of valuable, relevant pages tied to your website. In other words, we make your site look like yummy Search Engine food that Google, Yahoo, Live, and MSN want to rank highly.
The fact is that most SEO companies spend your money optimizing for the wrong keywords. Even worse, most common SEO strategies are based on tricking the search engines to ranking you. It’s a strategy that won’t sustain in the long term.
Here’s a look at the basics of our strategy…
Identify Target Keywords
It’s one thing to say “we can get you on the first page in Google for your search term.” What’s wrong with that? A lot! The big question is: if you’re number 1 in Google for that term, will it generate traffic to your website. In fact, our SEO experts are asked to speak at conferences around the country on how this simple mistake causes most SEO projects to fail.
Our first step is identifying the key words and phrases that will bring traffic to your website.
Optimize your website
Many other SEO companies will simply spew off a bunch of jargon that you need to pay attention to on your website to rank better. Hear of any of these?
Domain Keywords, Title Tags, Meta Keywords, Meta Description, Keyword Density, Header Tags, Keyword Font Size, Keyword Proximity, Phrase Ordering, Keyword Prominence, Image Alt Text, Link Alt Text, Internal Link Anchor Text, Link Validation, Link Community, Link Stability, SEO Friendly URLs, Freshness, Keyword Stemming, Applied Semantics
These are called “on-site” elements, and it turns out that they make your site able to rank well, and does not mean that you will rank well. Nevertheless, we make sure that your on-site elements are top-notch so that your SEO strategy is maximized.
Content Generation
In SEO, content is king. It’s what the search engines want. They want to serve up relevant content to what a user is asking for. We create original content relevant to your target keywords. We call it “Google Food”.
Build Links
Creating the content is only part of the battle. Now we’ll take that content and get it out there on the web, generating valuable, relevant votes for your website. Understanding the elegance and complexity of the search engines here is key.
We use what we call your “web empire” to narrow the search engine sights on your target keywords. And we’re one of the few SEO companies that leverage cutting edge social media and web 2.0 technologies to boost the strategy to maximum effectiveness.
Pay Per Click advertising is one of the most effective ways to get targeted traffic to your website. Our team of experienced PPC managers can develop and optimize your PPC campaign, saving your time, money, and most importantly, getting more sales.
Whether you already have a campaign or never dabbled in PPC before, we can help.
Keyword Research
Successful Pay Per Click campaigns begin with proper keyword research. This is one of the biggest mistakes that people make when developing PPC campaigns. The depth and organization of your keywords is crucial to perfecting your campaign.
Ad Copy Creation
Our experts can help create the Ads that will get the highest Click Through Rate. A higher click through doesn’t just mean more clicks! Higher CTRs work to improve your Quality Score which lowers your costs and improves your rankings.
Testing
Testing your Ad copy, landings pages, and ad positions in your campaign uncovers huge opportunities for higher ROI. The key is to know what to test, how to analyze the results and react accordingly.
Our team will implement split tests to make your campaigns constantly improve.
Tracking
Do you know exactly which keywords are making you money? We will implement advanced tracking on your website to uncover the most important data about your ppc campaigns. Now, you will know exactly which search engines, keywords and ads generate the most sales.
Want us to train you and/or your staff to market like we do? Join our Coaching program, our most popular service. We’ll assess your current position, help you formulate your marketing plan, train you and your team to execute the strategy, then advise on the results.
Tap into our extensive experience in online marketing. We’ll show you what strategies to use, when, how, the latest technology, and how to do it all quickly and effectively. Contact a consultant today.
