Located in Marlboro, New Jersey, 1st In Coffee is a trusted coffee machine supplier that guarantees satisfaction! Offering a wide selection of coffee and espresso machines and accessories, 1st In Coffee is one of the premier shops for consumer, high end and professional coffee supplies and equipment.
1st In Coffee came to Redstage with a hand-coded ASP based website looking to upgrade to a much more modern and robust platform with full mobile capabilities. The platform became unmanageable as new feature enhancements became increasingly costly.
Built with a responsive design to make the theme work across desktop, mobile and tablet browsers, the site will re-size and rearrange depending on the viewport that is accessing the site.
Magento Enterprise was selected as the stable platform that has limitless extensibility capability. Having come from a hand-coded site that was very costly to keep up with competitors, Magento Enterprise drastically lowered the total cost of ownership.
1st In Coffee takes advantage of the built in Gift Card functionality in Magento Enterprise, allowing them to offer both fixed price and custom gift certificates to their customers. In Addition, the site was developed to use the built in marketing features in Magento, including automated related products and advanced layered navigation.